How your blog can improve your business
If you have ever Googled search terms related to your company, you will have noticed how difficult it is to get your webpage on the first page of the search, as larger businesses dominate the top results.
Although having good keywords on your page is important, they are now outdated, and it takes more than just having keywords on your page to dominate search results. Now, the most important SEO method is to have relevant keywords that appear in high-quality, fresh content.
In order to make your business stand out, SEO experts suggest that you generate content regularly through a corporate blog. This corporate blog allows you to have a greater web presence, rather than just listing contact info and basic information on products and services, in turn improving your web ranking.
Having a company blog will allow you to stand ahead of your competitors, as Google awards lots of points for web content that is of high quality and originality. The content of your blog should be about the market field of your business, but should not read as a sales pitch for your company. You should blog about news, advice or any other information relevant to your company, without focusing the blog post solely on what your company have to offer.
The higher quality your content is, the more shares it will gain from readers. This will drive more people to your blog, in turn increasing the audience of your company webpage. Creating great content is crucial to encouraging people to share your content – noone will want to share rubbish content with their friends, family or co-workers.
Being relevant by posting blogs about what is going on in society at that point of time could help generate a greater audience. Relevant content is valuable to people, and they will be more likely to share this content with others. Also, people who may not be necessarily actively looking for the service you offer may come across your webpage when searching for this type of content, and you might find yourself attracting customers you wouldn’t otherwise have.